Specialisms

Companies

Floral Trade Group consists of a family of specialized businesses, which have unmistakably retained the character of a family business. This mutual relationship is clearly recognizable in the core values and contributes substantially to the business’s success. Each business specializes in a specific customer group.

Specialist in florists

Van der Plas, Marionette Fleurs, Dexx and Breedijk offer a total package for the florist and deliver to the smallest desired quantity. The gigantic range of products consists of cut flowers, cut green, plants, (natural) decorations and many other related items. The companies work closely together with a network of quality growers. Based on quality, passion and personal approach, they help florists to achieve maximum profitability.

Specialist in retail chains

As category management specialists for high-quality retail chains, these companies create the ideal floral and plant category. The starting point is to unburden customers as much as possible. By offering expert support in the choice of articles, color calendars and sales concepts, customers are able to realize larger sales volumes, less waste and a higher efficiency.

Specialist in wholesalers

Heembloemex Wholesale & Events supplies wholesalers and stylists all over the world. The organization is ‘lean & mean’. The customer talks directly to his own product specialist, who is usually a buyer as well as a salesman. This enables him to link the right supply to the right demand in the blink of an eye. Your wish is our command.

Specialist in import flowers, plants en green

We are a specialist in niche products and therefore offer a distinctive range of products. The passionate buyers are constantly on a voyage of discovery and trace the most extraordinary products.

Specialist in import hardware

HBX literally goes back to the source and offers home and lifestyle accessories made of natural materials. From wreaths to baskets and from ornamental fruit to vases. Each and every one of these accessories turns a house into a home.

Specialist in e-tailers

Heembloemex E-tail provides webshops in Europe with flowers, plants and decorative items. Highly developed online category management makes Heembloemex E-Tail the full flower fulfillment partner for niche web shops that can serve both consumers and the business market.