The continuity of the Westland Retail company in flowers and plants is most important, says Edwin Rothert, on behalf of management Gedi. “That is why we joined Floral Trade Group in full confidence. We were looking for a company with a shared vision, customer focus and the same mentality as our employees. FTG also supports us in the areas of ICT, HR, Marketing, Finance, BI and Quality & Sustainability. Joint sourcing, in particular, is an important spearhead in which we expect to join forces. Floriculture products are becoming increasingly scarce and FTG works together with a large network of domestic and foreign growers, so that we can continue to guarantee a complete supply year-round.”

Wim van der Plas (CEO Floral Trade Group) recognises the drive of GEDI: “This take over provides a reinforcement of our Retail Division, where GEDI’s service-oriented approach and know-how in the field of Retail activities is an absolute asset to our group. After the takeover the present management of GEDI will be continued. The solid basis and ambition to keep improving, gives a powerful basis for a sustainable continuation of GEDI.”

About GEDI

GEDI is an exporter of flowers and plants to international markets, with Germany and Austria as its main sales areas. GEDI has its head office on the premises of Royal FloraHolland in Naaldwijk and has been supplying retailers and wholesalers with a complete range of fresh flowers and plants for more than 30 years.