Specialty Flowers

Our Specialty Flower division is committed to being Europe’s market leader. With a focus on authentic craftsmanship, professional expertise and close customer relationships, we combine it all with the very best supply chain techniques, transportation systems and market know-how.

Partner for florists

Van der Plas is a total supplier for florists. With a huge assortment of cut flowers, cut foliage, plants, decorations and related articles, Van der Plas provides the total package to customers throughout Europe.

Growing and blooming

Van der Plas strives to help florists grow and prosper. Sustainability is something believe in 100%, and it is central to our goals–not only in the relationships between you and our employees, but also in the processes and materials we use. Our ambition? Simply put: a world with less plastic.

Trendsetter

Our close contact with stylists means they know how to inspire florists over and over again, keeping shops innovative and surprising. This allows customers to shop care-free on Europe’s #1 platform for florists.

Retail

Our Retail division is the professional partner for large-scale retail chains. The combination of your foundation and our know-how ensures a flourishing breed: surprises in every season, along with a healthy return. With respect for our planet, we achieve competitive deals through our sizeable purchasing power and a shelf that changes with the seasons thanks to our own sourcing. Add to all that our professional supply chain management, and together we make a sustainable partnership complete.

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Volume at shop level

Thanks to our knowledge and expertise in the field of logistics, we can supply large-scale retail, in large volumes, at shop level. Flowers, plants and decorative materials are sent per shop or depot with sleeves, barcodes and transport labels.

Category Management

We design the flower and plant shelf together with the customer. We optimise shelf layout by looking at assortment range, price and location. Simply put: our shelf support and presentation plan increase your commercial opportunities.

Product design

Together with you, we develop innovative products such as field bouquets or mixed bunches. With consumer trends and data, we offer customized concepts. The Product & Business Development department thinks along with you, from technical processing to the latest flower and plant trends.

E-tail

The E-tail division fully facilitates Floral Trade Group companies and their customers in the field of e-commerce. From various customer approaches, consumers are offered high-capacity online access to a wide range of products in the (fresh) decorative sphere. An experienced team in the field of online flower sales provides specializations in assortment, design, (content) marketing, production, customer journey, fulfilment and logistics.

Project F Nextgen Floral Solutions

Project F offers a solution for every issue concerning online sales channels for flowers, plants, decorative items and home accessories. From setting up branded webshops with full fulfilment, to facilitating drop shipment via the most important marketplaces, Project F takes the worry out of the customer’s hands.

Bundling online knowledge

Project F bundles a range of knowledge areas within Floral Trade Group. Webshop development, search engine knowledge and platform linking–combined with consumer knowledge, product knowledge and development, production and supply chain—ensures the success of Next Gen Floral Solutions.

Fulfilment

Project F offers webshops professional fulfilment solutions for flowers, plants, decoration and home accessories, in which we ensure the seamless integration of (joint) product development, rolling forecasts, production, packaging and shipping.

Import

The Import division is our inspiring floriculture trendsetter. Through global sourcing, and with a focus on niche products and close contact with customers, partner suppliers and growers, we supply a unique range of decorative items and seasonal and dried flowers. The share of foreign products within FTG continues to grow rapidly: FTG imports from approximately 60 countries.

Direct from source

The needs of our clients, the size of FTG and the ambition to do business especially close to source form the core of our sourcing agenda. In all major production areas, FTG has a solid foundation through local representation and partner suppliers. Product streams from Southern Europe, Latin America and Africa form our foundation. Our strength lies in the expertise and combination of products from these regions.

Greenflor

For ornamental plant cultivation products, Greenflor is the specialist within our group. A passionate team always provides customers with cutting-edge, unique offerings. With all the necessary ambition and creativity, our team members are responsible for alluring and exciting introductions. Experts are always looking for innovation, and our role as trendsetters is especially reflected in the magic of ‘Dutch Masters in Dried Flowers’.

HBX Natural Living

What Greenflor is to floriculture, HBX is to hardware. We live by our motto, ‘A flying crow always catches something’, as our buyers are often found at international trade fairs and events. The HBX team works closely with trend-watchers, designers and well-known arrangers. This way, they keep inspiring customers and FTG every season, without pause.