We place great importance on fostering sustainable relationships with our customers, employees, suppliers, and industry peers. Through innovative investments in our business processes, we minimize waste and reduce chain costs. We combine these relationships with our entrepreneurial spirit and capitalize on the synergies within our company family. This enables us to grow autonomously in addition to acquisitions, providing future security to these partnerships.


Within our family business, it is our people who make the difference, which is why we are committed to being a good employer. We strive to create a welcoming environment where individuals can feel at home and further their personal development. Additionally, ensuring healthy working conditions and fair compensation are essential for cultivating sustainable relationships with our employees. Our warm relationships with acquaintances, suppliers, and customers unite us in sustainable growth, as we strive to improve each day.


In collaboration with our growers, we continuously seek reliable ways to enhance sustainability by prioritizing the procurement of sustainable products and materials. We also consider circularity and the impact on CO2 emissions concerning energy and raw materials, aiming to achieve a CO2-neutral footprint. Our facility services and transportation are adjusted to utilize sustainable energy sources. When this is not feasible, we make every effort to compensate for CO2 emissions through alternative means.


Floral Trade Group aims to shape and implement sustainability throughout the floriculture supply chain in collaboration with our business partners. Taking step-by-step approaches and considering both short and long-term perspectives, we firmly believe that we can accomplish more together than individually.

We have identified and addressed areas for improvement within our company, recognizing that broad expertise and the dedication of our employees are invaluable components of this transformative process.

ICSR Covenant

As signatories of the ICSR Covenant, we have established a due diligence process, also known as supply chain responsibility, based on the Guidelines for Multinational Enterprises by the Organization for Economic Cooperation and Development (OECD) and the UN Guiding Principles on Business and Human Rights. We have also developed and collected practical tools to support these principles.


Alongside industry peers, we are actively involved in “the accelerators”. An initiative led by sustainability pioneers committed to building a resilient floriculture sector. F Furthermore, we embrace the ambition of the Floriculture Sustainability Initiative (FSI), aiming for a minimum of 90% sustainable flowers and plants produced, purchased, and traded by FSI members by 2025.

Sustainable Development Goals

The United Nations has established 17 international sustainability goals From these, we have selected 6 goals that align with our areas of focus and relevance.

Sustainable Procurement

By 2025, our goal is for 90% of our procurement volumes to come from responsible and sustainable sources. We adhere to the social and Good Agricultural Practice (GAP) criteria set by ISA. Additionally, we have introduced an environmental criterion and new social criteria for producers in low-risk countries, aiming for ambitious targets.

Zero Carbon footprint

Recognizing the impact of our operations on people and the environment, we prioritize sustainability in our decision-making processes, both in daily operations and in future projects. As part of our commitment, we have set a target to achieve a zero-carbon footprint by 2030.


As a company that values entrepreneurship, we actively drive the sustainability agenda within the floriculture sector. We have identified and addressed areas for improvement within our company, Recognizing the diverse requirements of each segment and the varying stages of development within Floral Trade Group, we have created a roadmap for each company. These roadmaps provide guidance to achieve sustainability goals and ultimately reach a carbon-neutral footprint.


We are committed to the sector initiative to further develop transparency, responsible production and trade, In doing so, we continue to build a responsible floriculture chain with a positive impact. There are 16 voluntary sustainable standards and schemes in the FSI basket. They are fully transparent, comparable and through independent benchmarking, meeting Good Agricultural Practices (GAP), environmental and/or social baseline requirements.
These certifications contribute to our objectives.

FSI 2025
Global G.A.P.
Lean & Green


Through our innovative concept, “Refleur,” we aim to inspire growers, suppliers, customers, and consumers to choose the most sustainable options. Refleur represents:

  • Re-Think: Flowers grown in accordance with FSI 2025 standards.
  • Re-Use: Packaging made from our own flower waste.
  • Re-Cycle: Transportation in recycled plastic buckets.
  • Re-Invest: A sustainable gift for the future.

Eager to learn more about this concept? Please visit the Refleurwebsite!