Growing and blooming

together–as a family!


At Floral Trade Group, we stand for purity, authenticity and involvement. Floral Trade Group wants to brighten the world with all of Mother Nature’s assortment loves, joys and sorrows…in short, all the moments in life that touch you. We make a difference by going the extra mile for our customers.


We are connectors at heart. We connect flowers, plants and decoration to customers, and we connect trends to consumers. And, because we feel connected as a group, we bring out the best in each other—this is what makes us a winning team!


We are constantly on the move and constantly looking for new market opportunities. In this search for opportunities, we are agile, resourceful and inspiring. We are go-getters, always quick to respond. ‘Win-win’ is how we think, and we make the most of synergy advantages within our group.

Floral Trade Group wants to do the right thing—moreover, we want to do it well. People and relationships are central in this respect. Our family-oriented business model combines trusted traditions, warm relationships and generations of experience with sustainable innovations at today’s brisk pace.

Quality & sustainability

Our motto is ‘Sustainability is done together’, as our people, our planet and our business objectives all share centre stage. We realize that work impacts people and the environment. That is why sustainability plays an important role in all the choices and considerations we make in our daily work, as well as in future projects and adjustments to our business operations.

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FTG believes in being a good employer. We enable our employees to develop themselves, and healthy working conditions and proper remuneration are the ingredients for long-lasting relationships with our employees. Continuous monitoring and improvement of employee satisfaction ensures a committed, sustainable workforce.


We aim to use our influence to encourage suppliers to become more sustainable by purchasing more sustainably produced products and materials. In addition, for energy and raw materials we look at circularity and impact on CO2 emissions with the aim of achieving a carbon-neutral footprint.


Together with our business partners, we want to set well-established milestones and connect with all 17 UN Sustainable Development Goals. We therefore also want to use our resources to achieve sustainable business objectives. Naturally, as a group we take up the responsibility to implement our vision, step by precious step.


Through the Floral Trade Group Foundation, set up in 2013, the company supports people in need and social projects in developing countries. Examples include schooling projects and micro-credits for budding entrepreneurs. Every year, FTG makes a financial contribution to this foundation, which runs entirely on volunteers and has an independent board.

Floral Trade Group Foundation
Laan van Verhof 40 – 2231 BZ Rijnsburg
RSIN/Fiscaal nummer: 852679476
KvK nummer: 56812639