The customers wish
Ineke Leusink (account manager HBX natural living): “A customer in Brabant I visited said: “Your products are practically invisible and is mainly among the collections of your colleagues. What you also miss is a brand label on the products, so that you get more brand awareness among consumers.’
![Shop-in-shop HBX (16)](https://www.floraltradegroup.com/wp-content/uploads/Shop-in-shop-HBX-16-1-scaled.jpg)
![Shop-in-shop HBX (8)](https://www.floraltradegroup.com/wp-content/uploads/Shop-in-shop-HBX-8-scaled.jpg)
With that information, we then got to work. After several internal brainstorms and with the collaboration of interior builder Kees de Haan, the design of the shop-in-shop was put on paper. Our first shop-in-shop in the Netherlands was at the garden center in question that gave us the tip. After a few months of trial run, we were convinced: the shop-in-shop was a great success! Many garden centers have seen our first Dutch shop in the garden center, which has ensured that there are now several shops in Holland as well as abroad.”