For more than 40 years, Roobos has been supplying florists throughout Europe. The focus of activities is in France and Belgium. Roobos sells a high-quality and wide range of flowers, plants, (luxury) home accessories and decoration materials. They have perfected their mission ‘To make it possible to order the best assortment at any time and in the easiest way possible’ and complemented it with an excellent service department.

Raymon Roodhuijzen, founder of Roobos, is also happy with the new direction: ‘We chose Floral Trade Group because the family values fit this company, where people are central. The expertise within FTG, including Sourcing, BI and IT, enables us to serve our customers even better. Floral Trade Group, through its subsidiaries, also gives us the opportunity to offer an even wider range of floriculture products to customers. With this, we expect to enable further growth at and with our customers.

Roobos continues to operate as an independent company, but now falls under the banner of Floral Trade Group.

About Roobos

Roobos is a specialised wholesaler of high-quality flowers, plants, (luxury) home accessories and decorative materials. Roobos has its headquarters at the Royal FloraHolland site in Naaldwijk and has been supplying a complete range of daily fresh flowers and plants to florists in Europe for more than 40 years, with its centre of gravity in Belgium and France.