Floral Trade Group

Floral Trade Group consists of several independent companies, each with their own customer focus.

Rooted in the traditions of a family business, our family of companies offers a full range of flowers, plants and decorative materials to florists, supermarkets, wholesalers, garden centres and e-tailers.



Specialty Flowers

Our Specialty Flower division is committed to being Europe’s market leader. With a focus on authentic craftsmanship, professional expertise and close customer relationships, we combine it all with the very best supply chain techniques, transportation systems and market know-how.


Our Retail division is a top 3 supplier for large-scale retail customers who are seeking a partner in the market in terms of assortment, category management and consumer insights. We belong to the top thanks to our purchasing power, product development, in-house sourcing and our professional supply chain management.


Our E-tail division focuses on the producer-consumer online connection. Production and supply-chain operational functions are primarily sourced to companies within FTG if doing so facilitates a perfect balance of efficiency and synergy; if not, these functions can be outsourced to third parties.


Our Import division is the inspirational trendsetter in the world of floriculture. Through global sourcing that focuses on niche products and close contact with customers, partner suppliers and growers, we supply a unique, diverse range of decorative items and seasonal and dried flowers.

Flourishing Together

Our family-oriented business model combines trusted traditions, warm relationships and generations of experience with sustainable innovations at today’s brisk pace. ‘Flourishing together’ is our daily reality: we grow and strive to become better…every day…together!



Working at Floral Trade Group

Despite our size, FTG still possesses the characteristics of a family business. Close communication, low thresholds and personal contact are of paramount importance, and we aim to keep it that way. We have an informal culture where commitment, enthusiasm, personal ambition and flexible work approaches are valued.